About the Hidden Sales Cycle Blog
This is a blog about the brave new world of marketing and sales in the age of the socially empowered buyer.About the Author
Trip Kucera is a senior research analyst for Marketing Effectiveness and Strategy at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain.With over a decade of proven experience driving market awareness and mindshare for high-growth technology companies, Kucera brings a passion for integrated marketing and content development to his role at Aberdeen. Kucera spent a good part of his early career helping Progress Software start-up Sonic Software establish the Enterprise Service Bus (ESB) product category. Most recently he was the senior manager of corporate communications at SuccessFactors (following the acquisition of Plateau Systems), a global SaaS HCM provider. Prior to SuccessFactors, he led corporate communications at remote access software provider LogMeIn.
At Aberdeen, Kucera leads the Marketing Effectiveness and Strategy practice, covering the technology and tactics that marketing organizations deploy to become Best-in-Class.
Contact
Trip.Kucera@aberdeen.com
@tripkucera
www.linkedin.com/in/tripkucera
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